Caravan Insurance

Competition in the home insurance market ramped up again today with another provider making adjustments to its level of cover.

The UK's home insurance market is intensely competitive thanks to the large number of providers.

Established high street insurance companies and online operators are fighting it out for business meaning there are some great deals for people prepared to shop around.

This competitive environment also means that insurers have to keep refreshing their policies to entice new customers.

Sainsbury's Bank, one of the newer entrants to the market, is now offering extended cover for personal belongings and credit cards, along with a no claims discount of up to 40 per cent.

"Our policy remains one of the best in the market in terms of value-for-money and benefits and the new product provides customers with an even wider range of cover," said Karen Preston, home insurance manager at Sainsbury's Bank.

"As well as being competitive on price, the bank also offers an extensive range of cover and benefits, which it has recently enhanced."

Sainsbury's and other leading UK supermarket chains have successfully broken into the financial services market, using their strong brand and convenience for customers to win over new business.